Celebrity Cruises, known for redefining ocean travel, is now set to revolutionize the river cruise industry with the launch of Celebrity River Cruises. This exciting announcement signals a premium river cruise experience that blends sophisticated design, impeccable service, and culturally immersive itineraries — all hallmarks of the Celebrity brand.
River cruising has experienced tremendous growth in recent years as travelers seek intimate and culturally enriching journeys through Europe’s historic waterways. With Celebrity Cruises’ well-established reputation for luxury and innovation, the anticipation surrounding this new venture is palpable. By transferring the elevated design and service of its acclaimed Edge Series ocean ships to the river, Celebrity River Cruises promises an unparalleled experience for guests.
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand. Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences,” said Jason Liberty, president and CEO of Royal Caribbean Group. “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
This ambitious endeavor will see the construction of 10 state-of-the-art river cruise ships, bringing the luxury of 360-degree scenic views to the most iconic rivers in Europe. Guests can expect to explore culturally rich destinations while enjoying authentic local cuisine and carefully curated shore experiences.
“Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe,” added Laura Hodges Bethge, President, Celebrity Cruises. “We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
Beyond the luxury amenities, the all-inclusive nature of these cruises will allow guests to fully immerse themselves in the journey without worrying about the details. Celebrity River Cruises aims to deliver the same unforgettable experiences that have made the brand a leader in the ocean cruise industry — but now, on the tranquil and history-rich waters of Europe’s rivers.
As bookings open later this year, Celebrity River Cruises stands poised to redefine river travel, delivering The Celebrity Way to a whole new landscape. Berwick Voyages is committed to keeping our clients informed and inspired every step of the way. As this exciting new chapter unfolds, we’ll be sharing updates on ship design, itineraries, and exclusive experiences to help you plan your next unforgettable journey. Keep an eye on our newsletters and social media channels for the latest announcements — you won’t want to miss this luxurious new way to explore Europe’s timeless waterways!
Cover photo courtesy of Celebrity Cruises
